The Case Against Niche Writing

You’re only hurting your chances at success

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Photo by Spencer Davis on Unsplash
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Photo by Laura Chouette on Unsplash

Achieving the Coveted Status of “Viral”

The first story of mine to go somewhat “viral” was one that I wrote in late 2019 about apple cider vinegar. The article details the health benefits of ACV, then provides a simple recipe that a reader can follow to make their own at home.

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Photo by Anastase Maragos on Unsplash

Capitalising on the Moment

PR firms exist to try and give companies the sort of buzz I received by accident.
They push a brand or an image out into the world and hope to god that it piggybacks the global conversation of the time and reach stellar success.

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Photo by Guillaume de Germain on Unsplash

Why to Avoid a Niche

Firstly, if you have any dedicated readers, they’re likely not dedicated solely because of your content; they’re dedicated because of your voice.

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Photo by Christin Hume on Unsplash

True Readership

If your true readers are along for the ride no matter what you write, then write as broadly as you can and cast the biggest net possible.

Written by

I write articles that inform and delight from my anti-virus bunker in Shanghai, China. 🇦🇺 🇨🇳

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