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AMC Have Hastened Their Sprint to the Grave
Lashing out at Universal was maybe not the best move right now
It was a blowup that was bound to happen sooner or later.
After over a hundred years of supporting and financing the movie studios, cinemas are beginning to feel underappreciated.
They can feel the world moving on without them, and they’re angry that their closest partners are happy to see them left behind, forgotten to future generations.
The incident to which I’m referring is the recent blowup between AMC theatres and Universal Pictures over the online release of Trolls World Tour.
What Went Down
Universal CEO Jeff Shell was understandably thrilled that after being forced to release the film online because of coronavirus restrictions, the Trolls sequel made $100 million in its first three weeks on streaming platforms such as Apple TV+.
While this figure is less than the $116 million that was made by the original Trolls film after being in cinemas the same amount of time, Universal is able to keep 80% of its streaming revenue, as opposed…
