Aldi Shanghai Pilot Store is Open

I visited one of the two Aldi pilot stores in Shanghai. Here’s what I thought

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This charming wall-piece hangs near the entrance. The entire store is brick, an unusual aesthetic in China.
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The Jing’an pilot store entrance

Not so Cheap

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This blue thing seems to be the mascot of Aldi China. He’s all over the place. Also, this button does nothing. Boooo

Size

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Here’s that mascot again. Price scanners let you know what things cost, incase you missed the clearly marked price tags.

“Where’s the beef?”

Tech

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Paying via the app is a great use of modern Chinese technology
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Fresh food options

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Heather is a master of the sauce bottle.
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A selection of Aldi’s usual branded items are available for sale. Very competitively priced.
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You don’t need to know how to read Chinese to know exactly what these drinks are.

So will I be a customer?

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Written by

I write articles that inform and delight from my anti-virus bunker in Shanghai, China. 🇦🇺 🇨🇳

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